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Norwegian Design: The New Era

After hiding in the shadows of Scandinavian design for so long, Norwegian design has now taken centre stage and at Salone del Mobile, had its very own exhibition that housed 26 of Norway’s best designers and craftsmen who showcased everything from products, projects and prototypes.

‘Structure’ was the brainchild of three of Norway’s most forward thinking, creative organisations; designers union Klubben, contemporary craft resource Norwegian Crafts and the globally renowned paint manufacturer Jotun, who worked in collaboration with the Norwegian Centre for Design and Architecture.

Over the past decade, Scandinavian design has become the descriptive name for a certain set of design characteristics however, although similar Norwegian design should be recognised within its own right due to differencing factors including heritage, natural resources and production facilities. ‘Structure’ captured Norwegian design and presented it as a curated version of products, projects and prototypes that showcased both the pillars of Norwegian design and the theme of structure.

We saw a lot of interesting designs and concepts when we visited ‘Structure’, one of our favourites was the prototype ‘Between’ by Sara Wright Polmar, which cannot be classed as a sofa or armchair, but a seat that invites different ways of sitting. Another favourite was ‘Three Cities: Deconstructed’ by Vera&Kyte, a series of architecturally themed decorative and functional ceramic serving tiles, with colours and contours inspired by the topography of one of three cities; Rome, Tokyo or Los Angeles. ‘Untitled’ by Christina Peel also caught our eye and is defiantly something we would have hanging in our office. This folded porcelain project is an exploration of materiality and geometry and makes use of the effect of light, shadow and reflection.

Another thing we would like to mention was the colour palette used throughout ‘Structure’ that was developed by Jotun. There where three main colours used; Dusky Pink, an elegant yet fun shade that fits both sophisticated and playful interiors, Seaweed, a shade of blue that adds elements of nature into an interior and Structure, a shade of brown inspired by brick, copper and soft leather. Together these colours work so well and provided a backdrop that was not too intrusive, however did not go unnoticed – not by us anyway, but we’re suckers for colour!

We really enjoyed visiting ‘Structure’ and could feel the passion these designers and craftsmen had for Norwegian design, something we think they captured perfectly in the beautiful exhibition.